Email Marketing

Getting Emails for Your Business Website

Choosing The Right Email Address To Build Your Online Brand

In today’s world, having the right email address is important. This is often our primary communication vehicle. If our email address is childish or doesn’t look professional, it can send the wrong message. It used to be we could simply choose the email address created by our provider. Most of us choose our first and last name for our personal email. If that isn’t available, we’ll try various versions until one is accepted. If you’re still using an email you created during your teens, it is probably time to consider changing it. This is especially true if you’re trying ti build an online reputation.


If you are a young professional or a college student who is trying to build a professional reputation, it is important to create an email you can use for several years.

You may not realize it, but your email quickly becomes your brand. Even your personal email may be seen by business acquaintances. This is why it is important to choose an email that is professional, even if you’re only planning to use it to communicate with friends.

Our professional life includes not only our work network but our personal network as well. With the number of social media platforms today, there really isn’t any way to separate the two. Anything you post is likely to be seen by both networks. When creating an email, there are several mistakes you need to avoid.

Don’t choose an email that is too flirty. If your current email is something left over from high school or college, you might want to change it to something a bit more professional.

If you are using an email that is shared with your family or your partner, now is the time to create your own. You want your new professional email to go only to you.

Your new email should not be too generic. Choose an email that is easily identifiable as coming from you. It is also important that your email address is error-free.

It is also important to leave out symbols and underscores. Spam filters are often set to look for these and this type of email will be directed straight to the junk folder.

The best email consists of both your first and last name. You can put a decimal point in between the names if that helps. You may find this email address is not available. If that happens, play around with abbreviations and name order. You’ll soon find an email that is both professional and helps build your brand.